Website:
Client:
Flóra is a concept store and workshop run by sociologist and gardener Kristín Kjartansdóttir. Flóra is located in Akureyri in North-Iceland. Flóra offers a variety of selected new and renewed articles directly from Icelandic, German and French small scale producers or from home-production. Flóra also has a coffee/tee corner, exhibitions and various happenings.
Idea:
When Flóra opened in summer 2011 it needed an identity that could be presented outwards through the web. It had to preserve the iconic language of a forward-looking idea and make extensive use of typography related to the monospace font Courier New. The webpage is a single dynamic layout with a fluid design underneath four layers of content and is viewable on any screen size, from mobile to desktop.
